The average marketing and advertising budget of a small company in the USA was roughly 45,000 USD per year in 2021. For many companies, even such budgets can often be overwhelming. Additionally, according to a study by the research media Nielsen, for every $2 spent on advertising, the company generates only $1.85 in profit. These numbers showcase the real risk decision-makers in small companies have to take when it comes to growing the business. And for some, that risk is simply too big to take. To minimize that, companies should see their way to organic reach and try to onboard customers with less expensive and interactive ways.
In the modern world, it’s easier than ever to start a company. You can do it yourself online or hire someone which can do it for you in less than 24 hrs. It’s very easy to start but hey, let’s be honest here it’s very very difficult to sustain and
This report shows the number of businesses younger than 1 year in the United States from 1994 to 2020. Last year alone, that number was over 800,000 companies. So the real question here is, why should people buy from your company and not a competitor?
Persuasive copy-writing is very important if you want to strike into your customers brain in the firs time. First impression is the.. you probably know that, right? Right?
What does that mean for you? It’s rather obvious that for you to increase your sales, your company needs to stand out, create deeper relationships with customers, and build a loyal group of followers.
One of the tools you can use to write with help of (real) Ai is “Copy.ai” - it’s super helpful to write and generate marketing material and even longer copies like for your website content.
Signup here: copy.ai
Crafting a transformational copywriting message is the first strategic step that can consequently be the biggest game-changer in all of your company’s efforts. Your biggest threat nowadays is not excluding potential customers. Instead, it’s being ignored – among all the noise everyone else is creating.
There are 100’s of ways to up your copy-writing game be it for website content, or general marketing like YouTube guides or you can buy this course from the king himself: The Sam Parr. Grab it on Gumroad - No affiliate link - no string attached 😃
One of the top benefits of Twitter is that it has tons of profiles of valuable people and not just random 15 years old who are there to share their snaps or musical videos. For businesses, founders, sellers and freelancers it’s very important that you reach out to your audience and relevant profiles and tell them about your service.
To do that, you don’t need to spend hours of hours of your time searching for relevant prospects you can use SolidInbox. SolidInbox makes it super easy to find relevant profiles for you on Twitter and send them personalised DMs with advanced filters - all on automation. Manage inbox in a better way and get better with comprehensive analytics.
Make sure you use a tone that aligns with your personality and is not just selling selling selling. Learn how to sell without actually selling something because let’s be honest - NO ONE CARES ABOUT YOUR BUSINESS. They want to know HOW YOU CAN ADD VALUE TO THEIR BUSINESS. So keep this in mind while crafting your messages and automated campaigns within SolidInbox.
Signup here: solidinbox.com
Email marketing is one of the greatest channels for generating sales because the average is so good which is 5x so if you spend 1$ you get as much as 5$ back. The only thing is you need to find a relevant email to address to with the perfect copy!
Email marketing is a strong drive for acquiring customers and one of the best tools in the market is Apollo.
Apollo is an outbound email finder and helps in drip sequence like (my fav). So basics on how it can help you search for each company in Apollo, save the employees profiles that are the decision makers. Apollo will automatically find and pull their emails for you. Magic, right? It is. Just a fraction of amount (monthly subscription starting from $50/month) against your expected sales (could be 2x increase).
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data.
Signup here: Apollo.io
And there you have it! Those were some original strategies I have used that can help you grow regardless of your marketing and advertising budget. While you don’t need a large budget, it’s important to remember that marketing and sales are the most important activities for a company. They directly impact the bottom line, and it’s important not to neglect them.